A key part of the EIAA remit is to develop standards which will facilitate the growth of the pan-European online advertising business.
As part of our first standards project Online Advertising Formats we have collaborated with IAB Europe to launch the first European online ad format standardisation which will be implemented across EIAA and IAB Europe member networks.
To find out more about European Interactive Advertising standards you can click on the attached powerpoint document or read our press release in the Press Information section.
