eiaa - european interactive advertising association research


espanol francais italiano deutsch english european

EIAA Sport and the Shift to Interactive Media 2008 - Executive Summary

Click here to view downloads


There is increasing simultaneous use and crossover between media amongst sports fans, according to EIAA data, twice as many use the internet whilst watching TV compared with the average user (32% vs. 16%); TV and internet now far outstrip other media at peak viewing times and twice as many sports fans watch video via mobile compared with the average mobile user (12% vs. 6%).

Back