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The Media Multi-tasking Report from the EIAA shows an increasing shift towards media convergence with TV and internet media multi-tasking growing rapidly, +38% since 2006 and almost a quarter (22%) of all Europeans now using TV and internet simultaneously.
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Laura Chaibi, Head of APG Research and Consumer Insights, Yahoo! Europe presented key findings from the EIAA Mediascope Europe 2008 research at our Brands Across Borders event. where the 2008 results were released.
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This year's Mediascope Europe research shows that Europeans are deepening their experience of the internet by not only increasingly using it for leisure pursuits but to actively enhance and manage their daily lifestyles.
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New research from the EIAA reveals that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile.
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The ‘Sport and the Shift to Interactive Media’ Report, the latest in the EIAA Mediascope Europe series, shows just how much sport affects media consumption. Over a third (36%) of all European internet users currently visit sports websites and these sports site users spend over 13 hours online each week, 10% more time than the average European and an increase of 27% since 2004.
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The first ever ‘Digital Families’ Report, the latest in the EIAA Mediascope Europe series, reveals interesting insights into the digital lifestyles of Europe’s online families. The research shows that almost three-quarters (73%) of people living with children are logging on to the internet each week, compared with only half (52%) of those without.
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The EIAA Digital Families 2008 report forms part of the ongoing Mediascope Europe Study. Now in its fifth year, Mediascope Europe is one of the most comprehensive pieces of research available looking at how people consume media and how they use the internet for content, communication and commerce.
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Research from the EIAA highlights that 40% of all European online shoppers have changed their mind about which brand to buy following research on the web. A massive 80% of European internet users have bought a product or service online, up 3% since 2006 and double the 2004 figure.
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The EIAA Onine Shopper report gives a detailed analysis of European shoppers and the influence of the Internet.
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Initial findings from the fifth Mediascope Europe Study provide a unique insight into the evolution of TV, Internet, Radio, Newspaper and Magazine consumption across Europe, and the role the Internet plays in people’s lives. Results show that 169 million people are now online across 10 European markets.
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Mediascope Europe 2007 was launched at the Soho Hotel on Friday 9th November.
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The Silver Surfers Report from the EIAA reveals that broadband adoption amongst internet users aged 55 and over is growing at a faster rate than the average European internet user (26% year on year growth compared to 14%). This increase in broadband penetration is leading to major changes in the way this older generation are communicating and spending their leisure time.
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European Wireless User results reveal that 37% of European wireless users regularly visit social networking sites, a third create and share their own content and 33% of wireless users contribute reviews and ratings to websites, illustrating the high level of online engagement of those who regularly access the internet on the move via a PDA or laptop in a wi-fi location.
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Marketing to mums is a complex task due to the multi-faceted nature of their lives. Here are some hints we have developed that might aid marketers to navigate their way from strategy to delivery of campaigns.
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European Wireless User results reveal that 37% of European wireless users regularly visit social networking sites, a third create and share their own content and 33% of wireless users contribute reviews and ratings to websites, illustrating the high level of online engagement of those who regularly access the internet on the move via a PDA or laptop in a wi-fi location.
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The Mediascope Europe pan-European results profile the main findings from the Mediascope Europe 2006 study. The research shows that European weekly internet usage has grown 10% since 2005 and the amount of time Europeans spend online has also increased.
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This presentation profiles the E-commerce findings from the Mediascope Europe Study 2005 for the UK. EIAA research shows that the UK is Europe’s biggest market for eBuyers.
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This report profiles the findings from the Mediascope Europe Study 2005. It shows how Europeans allocate their time across the media in Europe and how consumers use the internet.
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This presentation profiles the Mediascope Europe 2005 findings for the UK.
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The full report from the EIAA Media Consumption Study
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This presentation highlights the results of the EIAA Media Consumption Study
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UK results from the EIAA's media consumption study
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