EIAA European Ad Formats Report, April 2007

According to the latest European Ad Formats Report from the EIAA, advertisers are embracing 'entertaining' online ad formats as a way to interact and engage with their consumers and communicate brand messages. The ad formats study explores the usage and popularity of specific ad formats on EIAA members’ networks across Europe, combined with figures from the OPA Europe. To create the report over 300 billion online ad impressions delivered between July and December 2006 were analysed

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EIAA European Ad Formats Report, October 2006

The EIAA European Ad Formats Report looks at the usage and popularity of specific ad formats on members’ networks across Europe. It highlights how these ad formats have become increasingly popular across Europe and explores the factors driving their growth. Over 150 billion online ads were analysed through Jan-Jun 2006. The results highlight popularity of certain formats together with important local differences which advertisers, media agencies and media owners need to consider.

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