Europe Online 2006

The lastest Europe Online report from the EIAA gives a comprehensive picture of both media consumption and advertising expentiture across Europe.

The report looks at advertising spend across Europe focusing on how much is currently being dedicted to online campaigns, recent figures from IAB Europe and Pricewaterhouse Coopers reveal that online ad spend reached €8bn in Europe in 2006.

Europe Online also focuses on the consumer, how they allocate their time across media, what websites they visit, what they buy online and much more. In 2006 the average European spent just over 11 hours online per week and the EIAA expect this to increase to 15 hours by 2010.

Download a copy of the report.

Europe Online 2005

The Europe Online 2005 report from the EIAA looks at media and e-commerce habits across 10 countries in Europe. It focuses on the consumer, what websites they visit, what they buy online, how much they spend and much more.

The report also assesses advertising expenditure in Europe and how much of this is currently being dedicated to online campaigns.

Download a copy of the report.