Leading European Interactive Media Sellers form unique pan-European organisation, the European Interactive Advertising Association
Key players unite to advance online marketing proposition across Europe
Monday June 10, 2002, London – Key executives from the European Interactive Media Selling community - AdLINK Internet Media, AOL Europe, IP-WEB.NET (a member of the RTL Group), Lycos Europe, MSN Europe, Tiscali, T-Online International and Yahoo! Europe - have joined together to form a new pan-European industry organisation, the European Interactive Advertising Association (EIAA).
This is a unique move in the media industry to bring together a team of senior European players who have the vision and experience to influence the future shape of the interactive advertising business at a pan-European level.
The primary objectives of the organisation will be to champion and to improve the understanding of the value of online advertising as a medium, to grow the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment. The EIAA will tackle pan-European issues such as advertising effectiveness, new advertising formats, targeting, standardisation of measurement, business terms and conditions and research.
Michael Kleindl, Chairman of the EIAA and CEO of AdLINK Internet Media, commented, “Now that Internet media reach and consumption has reached critical mass interactive advertising justifies a fixed place in the media mix. The EIAA will make progress for online media buyers and sellers, increasing everyone’s understanding of the medium by pooling our knowledge and resources and making interactive advertising an easier and more accountable choice by integrating our business practices.”
Jupiter Media Metrix forecasts the European Online Advertising market to be worth €1,186m in 2002 rising to €3,595m in 2007. [1]
An important part of the EIAA remit is to undertake advanced media research projects on the effectiveness of online advertising. The first study planned addresses the need for advertisers to understand and compare the relative strengths and weaknesses of different media platforms. It will examine the effect of different forms of advertising – TV, Radio Print and Interactive - on the consumer when used alone and in combination. This study is unique in its scope, and uses a diary methodology familiar in the media business. It will run in the UK, France and Germany and has been commissioned from NFO Europe.
The EIAA will be chaired by Michael Kleindl, CEO of AdLINK Internet Media.
Contacts:
EIAA member press contacts
Press office details
AOL Europe
John Ullyot
+44 (0) 20 7559 3550
EIAA member details:
About AdLINK Internet Media AG (WKN 549 015)
AdLINK is the leading independent provider of digital marketing solutions in Europe. The company markets online advertising space and digital marketing concepts. AdLINK has been engaged in digital advertising marketing since 1996 and has therefore extensive experience as a result of its collaboration with some 2000 customers.
AdLINK is represented with 14 offices in 13 European countries with a total placement network of more than 1000 sites in Europe generating more than 2.5 billion page impressions each month. Through exclusive sales cooperation agreements in Asia, Latin America and in the USA, AdLINK’s customers will benefit from the advantages of a global advertising network. The company supports the next generation of Internet marketing and offers communication solutions for brand building and brand management on the one hand (AdLINK Branding Solutions). On the other hand it enables its clients to target selected user groups directly (Permission Marketing Solutions: wireless, newsletters and eMail) through access to more than 9 million opt-in newsletter subscribers as well as to 10 million double-opt-in email names. Performance-related digital direct marketing (AdLINK Direct Marketing Solutions) completes the solution portfolio.
AdLINK has been listed on the Frankfurt Stock Exchange's Neuer Markt since May 2000. The company maintains a strategic co-operation with DoubleClick Inc. (NASDAQ:DCLK) and has acquired its European media business in January 2002
About AOL Europe
AOL Europe is a business unit of America Online, Inc., the world's leading interactive services company with more than 34 million members worldwide. AOL Europe reaches consumers in ten countries and five languages through its AOL and CompuServe subscription services, the AOL, CompuServe and Netscape portals and the AOL Instant Messenger registered user service. The AOL-branded services in France, Germany and the UK alone reach more than 5.9 million member households. AOL Europe consistently leads in time spent online*, the key measure of the powerful subscriber relationships and member experience that have made AOL the world's #1 interactive service.
* Source Jupiter MMXI
About IP-WEB.NET
IP-WEB.NET is one of the leading webvertising networks in Europe. For a number of years, the national IP organisations have built an expertise in the field of online advertising.
Since the middle of 2000, the national IPs and RTL Group have formed a European webvertising network serving the advertising industry with one strategy, one technology and a unified reporting under the brand name IP-WEB.NET.
IP-WEB.NET is a federation of 8 online sales houses in Europe. With more then 12 offices in 8 countries, IP-WEB.NET spans Belgium, France, Germany, Hungary, Luxembourg, the Netherlands, Spain and United Kingdom.
Today, the sales houses of the network market more than 90 branded sites with more than 400 mio. page impressions and over 600 mio. ad impressions. Sites not only include RTL Group's TV and radio properties such as RTL.de, RTL.fr, channel5.co.uk, antena3tv.es, rtl-klub.hu or rtl4.nl to name a few, but a broad network of high quality sites like canalplus.fr, universal.fr, Rendez-Vous.be or gamechannel.de.
With 23 television and 14 radio stations in 8 countries, RTL Group is Europe’s largest TV, radio and production company. The Luxembourg-based media group operates TV channels and radio stations in Germany, France, Belgium, the Netherlands, UK, Luxembourg, Spain and Hungary. It is one of the world’s leading producers of television content such as game shows and soaps, including “Pop Idols”, “Good Times, Bad Times”, “Family Feud” and “The Bill”. At the same time, with more than 90 websites in a number of European countries, RTL Group is ranked at the top of the new-media sector.
About Lycos Europe
Lycos Europe (Neuer Markt : LCY / Nouveau Marché : 5770) is one of the leading European Internet destinations operating a pan-European network of websites in ten languages. The company's combination of search, communication services, content channels, Internet access, homepage building and online communities addresses a wide range of target groups. The Lycos Europe Network provides an attractive medium not only for consumers but also for advertisers and e-commerce partners throughout Europe. Every month more than 25 million users visit the Lycos sites in Europe. Today, Lycos Europe generates more than 2.5 billion page views each month. With a network of websites covering Austria, Belgium, Denmark, France, Germany, Great Britain, Italy, the Netherlands, Norway, Russia, Spain, Sweden and Switzerland, Lycos Europe has a large geographical reach in Europe.
About MSNMSN is the world’s most popular destination on the Web, attracting more than 250 million visitors per month. Available in 33 markets and 17 languages, MSN provides consumers with their home on the Web — where they can get everything they need from the Web and make the most of their time online. MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. MSN is located on the Web at http://www.msn.com/.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers awide range of products and services designed to empower people through great software — any time, any place and on any device.
Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
About TiscaliTiscali S.p.A., (Nuovo Mercato, Milan: TIS, Nouveau Marché, Paris: 005773), is the European Internet Company providing access, content and business applications, as well as innovative communications services. As at 31 March 2002, Tiscali had 7.4 million active users and Internet traffic of 10.9 billion minutes in the first quarter 2002. With over 14 million unique visitors to the Tiscali portal in March 2002, Tiscali is confirmed as Europe’s leading web property. Tiscali's corporate website can be found at www.tiscali.com
About T-Online International AGWith more than 11.2 million customers (Q1, 2002) in the major European markets and revenue of around EUR 1.14 billion in the 2001 financial year, T-Online International is one of the largest European Internet service providers. With around 2,700 employees, the company is represented in France with the brand Club Internet, in Spain with Ya.com and in Portugal with Terravista. It is represented in Austria and Switzerland with the brand T-Online. In Germany, T-Online has the most frequently visited page on the Internet with the portal www.t-online.de (JupiterMMXI, March 2002).
About Yahoo! EuropeYahoo! Europe provides communications, commerce and media services across its eight sites in Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland ( www.yahoo.co.uk), France ( www.yahoo.fr), Germany ( www.yahoo.de), Italy ( www.yahoo.it), Spain ( www.yahoo.es), and the Nordic region, including Denmark ( www.yahoo.dk), Sweden ( www.yahoo.se) and Norway ( www.yahoo.no). The Yahoo! offices in London, Paris, Munich, Milan, Madrid and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London.
About Yahoo! Inc.
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! reaches more than 237 million individuals worldwide each month, and is the No. 1 Internet brand globally. Headquartered in Sunnyvale, Calif., Yahoo!’s global network includes 25 World properties and is available in 13 languages.
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[1] Jupiter Media Metrix, May 2002
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