BLINKX, CNN INTERNATIONAL, DISNEY, EBAY, GRUNER + JAHR, LINKEDIN, SMARTCLIP and SPECIFIC MEDIA JOIN THE EIAA
Traditional and Online Players Collectively Sign Up to Drive the Digital Industry
13th January 2009 – The European Interactive Advertising Association (EIAA) today announced that eight new members have joined the unique pan European trade organisation for the interactive media business. This commitment to championing digital from traditional media companies as well as established and emerging online players, underlines the impact of digital across the media sphere and the growing importance of adopting a multimedia approach to marketing.
Specific Media, the advertising industry’s largest independent online advertising network, Smartclip, one of Europe’s leading online video advertising network and blinkx, the world’s largest and most advanced video search engine have all signed up to be EIAA members. The world’s largest online marketplace eBay, and LinkedIn, the fast growing professional networking site are also joining from January.
A number of the world’s most influential multi-media companies are becoming members too. Leading news channel CNN International, Europe’s largest printing and publishing firm Gruner + Jahr and world renowned The Walt Disney Company will all take advantage of the benefits of EIAA membership with immediate effect and become part of the association which brings together current major media owners and other key industry players to shape and drive future interactive strategy.
The EIAA will benefit from the appointment of some of the media industry’s leading players to the board, further strengthening the power of the body to represent the industry on a range of issues at a pan-European level:
- Federico Grosso, Senior Vice President of Business Development, blinkx
- Didier Mormesse, Senior Vice President, Ad Sales Research & Development & Audience Insight, CNN International
- Alex Baillie, European Commercial Director, Disney Online
- Christian Kunz, Director Advertising International, eBay
- Oliver von Wersch, Director Projects & Innovations, G+J Electronic Media Sales
- Kevin Eyres, Managing Director Europe, LinkedIn
- Roland Schaber, Co-Founder and Chief Operating Officer, Smartclip
- Rupert Staines, Vice President Europe, Specific Media
The focus of the EIAA is in four main areas:
- Undertaking advanced pan European media and B2B research projects on media consumption and advertising efficiency and advertising spend to highlight the unique digital opportunity to marketers
- Standardising key areas of the interactive advertising business and defining industry guidelines to help media owners and publishers maximise the online proposition
- Marketing the medium, its opportunity and effectiveness across the European marketplace and highlighting the benefits of adopting a European approach
- Educating the EU Parliament and Commission on the potential of the medium and the increasing importance of the interactive industry to business and consumers
Alison Fennah, Executive Director, EIAA said, “Digital continues to permeate daily lives, allowing brands to effectively connect with consumers via its innovative, creative and relevant formats and platforms. Gaining the commitment and investment of this new tranche of established and emerging media, retail and social networking players is testament to the growing power of online and the importance of digital advertising for all the media industry. The expansion of the EIAA will enable us to benefit even further from the wealth of experience and expertise within our membership to provide the essential tools, guidance and market insight that will allow interactive to continue to flourish.”
-ends-
For further information please contact:
Alison Fennah Charlotte Holder / Becca Williams
Executive Director Red Consultancy
EIAA Tel: 020 7025 6500
Tel: 01536 712710 Email: charlotte.holder@redconsultancy.com
About the European Interactive Advertising Association
The European Interactive Advertising Association ( www.eiaa.net) is a unique pan-European trade organisation for sellers of interactive media and technology providers. The primary objectives of the EIAA are to champion and to improve the understanding of the value of online advertising as a medium, to grow the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment. Since its founding in 2002 the EIAA has invested substantially in multimedia research, marketing, standardisation activities and education, of both the market and government, on the role of interactive advertising. With this wide-ranging programme the EIAA has grown quickly to command a solid reputation and influential position within the European online market.
EIAA members are currently AD Europe (Orange, United Internet Media, Libero), AdLINK Group, blinkx, CNN International, DoubleClick, Disney, eBay International Advertising, Gruner + Jahr, Linkedin, LYCOS Network Europe, Microsoft Advertising, MTV Networks International, Platform-A, PREMIUM PUBLISHERS ONLINE, Smartclip, Specific Media, wunderloop and Yahoo! Europe. The EIAA is chaired by Michael Kleindl, Managing Partner of Valkiria Network.
With these member networks reaching the majority of the European online audience, the EIAA is in a unique position to work with advertisers and agencies to realise the full potential of interactive media in any marketing strategy.
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