EIAA SUPPORTS GLOBAL ALLIANCE TO COMBAT SPAM
London, United Kingdom, 29 April 2003 - The European Interactive Advertising Association - the European trade organisation for sellers of interactive media, today welcomed the formation of an industry alliance between Yahoo!, AOL and Microsoft to combat Spam.
Michael Kleindl, EIAA Chairman and CEO of AdLINK Internet Media AG, commented: "Today's announcement is a huge step forward. There is now a global alliance to tackle the issue of spam at a strategic level. In Europe the EIAA members will support this development by working together to share best practice in terms of self-regulation, education, technical innovation and enforcement to ensure the fight against spam is effective on every front. The message to spammers is clear - unsolicited email will be fought aggressively across the world."
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The European Interactive Advertising Association (www.eiaa.net) is a unique pan-European trade organisation for sellers of interactive media.The primary objectives of the EIAA are to champion and to improve the understanding of the value of online advertising as a medium, to grow the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment. Its members are currently AdLINK Internet Media AG, AOL Europe, IP-WEB.NET (part of the RTL Group), Lycos Europe, MSN Europe, Tiscali, T-Online International, Yahoo! Europe. It is chaired by Michael Kleindl, CEO, AdLINK Internet Media AG.
Press:
Alison Fennah
afennah@eiaa.net
+44 (0)1858 439988
+44 (0)7712 645 263
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