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Dan Cryan, Head of Broadband, Screen Digest presented 'An overview of the current online video advertising business landscape'
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Rachael Parratt, Head of Marketing, Microsoft Advertising Netherlands and Swantje Brennecke, Partner Business Planning, Mindshare Netherlands presented 'TV and Online Video - A winning combination'
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Ed Couchman, Commercial Controller – Future and Digital Media, Channel 4 presented 'In VoD We Trust'
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Matthew Dodd, SVP Research & Analytics EMEA – Online, The Nielsen Company presented 'Unravelling online video'
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This EIAA Seminar held in Milan looked at how women use the internet, how online advertising can contribute to sales and the broader issues that need to be taken into consideration when advertising to women.
Click here for further details |
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The seminar looked at Italian Digital Women and Michele Giliberti, Advertisers Sales Manager, Microsoft Advertising presented a Chanel case study.
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Cristina Papini, Sales & Project Manager, Nielsen Online, presented on the Digital Advertising Landscape at our recent EIAA Digital Women Seminar.
Click here for further details |
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This EIAA Seminar explored how to engage and convert the consumer online in an era of media proliferation, and demonstrated increased ROI potential of online media by identifying where higher levels of engagement occur and how online consumers can be targeted effectively.
Click here for further details |
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At the above event a number of case studies were reviewed including one on German Wings presented by Matthias Schenk, Country Manager Germany, wunderloop
Click here for further details |
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Georg Steidinger, Product Sales Strategist, Microsoft Advertising presented a Vauxhall case study presentation at the EIAA Consumer Engagement and Targeting Seminar hosted in Hamburg.
Click here for further details |
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Per Kristian Tandberg, Managing Director Northern Europe, AOL Advertising presented at the EIAA Consumer Engagement and Targeting Seminar revealing exclusive findings from the new EIAA Media Multi-tasking Report.
Click here for further details |
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Mads Thornam, Vertic Portals presentated on the current digital advertising landscape.
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Oliver Hueg, Head of Digital Solutions, Microsoft Advertising presented a Skins case study looking at how E4 got under the skin of the youth audience
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Held in Bulgaria Webit is the only B2B Internet Business and Marketing Exhibition & Conference for Southeastern Europe.
Click here for further details |
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MIA Project was presented at this year's premiere DMEXCO event held in Cologne.
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EIAA presented a key note on Media Consumption at this years Internet World Congress held in Munich
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MIA Project opened the discussion on Digital Measurements at this years Esomor VM3 2009 event held in Stockholm
Click here for further details |
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Mediascope Europe 2008 results were launched in Sweden on 28th April. This presentation specifically relates to Sweden data in relation to the overall Mediascope Europe 2008 results
Click here for further details |
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This Axe Case Study from Microsoft Advertising and Mindshare was presented at the EIAA Mediascope launch event on 28th April. It highlights the impact of online advertising on sales.
Click here for further details |
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Bruce Hoang, Head of Research Europe, Orange Advertising, presented results from 2008 Mediascope Europe 2008 on behalf of the EIAA at the e-Marketing Trade Show in Paris.
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Lucas Hulsebos, Head of Global Media Practice, Metrixlab presented on measurement and effectiveness.
Click here for further details |
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Didier Ongena, Sales Director, Microsoft Advertising presented on Education and information.
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Jan-Willem Borsboom, Director Operations and Business Development, AdLINK Media presented on Importance of Content and Entertainment.
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Tim Duhamel, CEO and co-founder, Insites presented on the development of online video advertising.
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Alison Fennah, Executive Director, EIAA presented pan-European and Belgium findings from Mediascope Europe 2008.
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Michael Thuy, Strategic Creative, McCann Digital presented on creative and formats.
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Laura Chaibi, Head of APG Research and Consumer Insights, Yahoo! Europe presented key findings from the Mediascope Europe 2008
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Adriana Tailor, Operations Director UK, Gemius presented at Brands Across Borders showing the Central Eastern European internet trends
Click here for further details |
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Elizabeth Van Couvering, MIA Project Manager, outlined key objectives for MIA Project
Click here for further details |
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Chris Maples, Sales Director, Microsoft Advertising presented a key note on 'A Pan-eropean media owners view'
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Dan O'Donoghue, Global Strategic Planning Director, Publicis and Chair, Advertising Association Digital Media Group presented on the effect of regulation across European markets.
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Alistair Tempest, Director General, FEDMA, presented on the effect of regulation across Europe markets.
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Mediascope Europe 2008 was launched in Germany on 19th November. Please find attached a German version of the presentation
Click here for further details |
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Mediascope Europe 2008 results were launched in Germany on 19th November. This presentation specifically relates to German data in relation to the overal Mediascope Europe 2008 results
Click here for further details |
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Oliver Gertz, Managing Director Europe, Middle East & Africa, Beyond Interaction presented at our Mediascope Europe 2008 Seminar in Dusseldorf.
Click here for further details |
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Alison Fennah, Executive Director EIAA , presented the initial results from Mediascope Europe 2008 at a breakfast launch in Amsterdam on 20th November
Click here for further details |
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EIAA and IAB Europe presented MIA (The Measurement of Interactive Audience Project) at the I-COM conference in Barcelona. MIA Project is a collaboration between EIAA and IAB Europe and is endorsed by all IABs in Europe and supported by IAB Chile (representing South America), IAB Australia, IAB US, IAB Canada and adma.
Click here for further details |
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The EIAA presented intial findings for the EIAA Mediascope Europe 2007 at the IAB Forum held in Milan.
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The EIAA presented 'Digital Women' at this conference which was specifically looking at how women use the internet.
Click here for further details |
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Alison Fennah presented 'European Media Landscape and Swedish Trends' at the Innovate Seminar in Stockholm.
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Presented by Alison Fennah at ad:tech Paris 2007 with SRI and the UDA.
Click here for further details |
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Alison Fennah, Executive Director of the EIAA presented 'Media trends and the development of e-commerce across Europe' at the international trade-fair and conference "Online Marketing España".
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This key German conference specifically focused on Shopping Online throughout Europe.
Click here for further details |
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