P&O Cruises The campaign ran for a six-week period and incorporated a variety of branding and direct response advertising placements, image & text links and advertorials taking users through to an engaging and informative P&O Cruises hub page hosted by AOL or direct to the P&O Cruises sales website as appropriate. inScene As an independent fashion label, Inscene wanted to target 18-25 year olds and used the internet in conjunction with other media to promote their label Nike Innovative campaign used to promote the Nike+ Purina Used in the promotion on Purina Pro Plan.