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	Nivea Nivea embarked on a large multimedia campaign with the internet being one of the preferred medium. The aim of the campaign was to communiate the knowledge of the brand with information regarding the beauty products, and raise brand awareness for women aged 20-40, and older men.
	Dove Unilever promoted Dove Hair Conditioner using a phased campaign. This media strategy made it possible to study the impact of the campaign on the brand by each individual medium
	Conimex The 'Conimex Workmail' campaign consits of 5 different messages placed in 7 different spots on the MSN Network during December 2003
	Dairy Council The Dairy Council used online advertising for the first time as part of a cross-media campaign to raise awareness of milk's health benefits
	Nike This exclusive online initiative formed part of Nike's broader integrated media campaign designed to communicate Nike's overall football positioning, while showcasing Nike products
	Evian Evian used internet advertising for the first time to raise brand awareness. Evian positioned themselves as 'The New Year detox solution' for the campaign which ran in January 2004
	Maltesers Wanadoo was approached by MediaCom to create a long-term partnership with Maltesers as part of their cross-media campaign. They wanted to reach Internet users in an environment relevant to the Maltesers brand and its core product values and associations. The key to success was integrating the brand in the right online environments, reflecting the offline activity and relevant product messages
	Twix Twix ran an online campaign using a variety of ad formats to raise the awareness of the 'Twix Talent Room'
	Dove A new product, Dove Shampoo, was launched using the internet and other tradditonal media. The product was targeted at women aged 20-40, and results proved increased awareness due to the internet campaign
	Coca Cola Light The challenge of this campaign was to build brand value for the refreshing new taste of Coca Cola Light
	Elizabeth Arden To promote the launch of Britney Spear's fragrance 'Curious' in Australia Elizabeth Arden used online advertising to reach their target audience. The beauty specialist set a bold goal: to have the largest fragrance launch in Australian history.

	Thierry Mugler This promotion was designed to raise awareness of a new fragrance for men B*Men following its launch
	Coca Cola Another example from Coca Cola on internet advertising
	Gillette Mach3 Turbo The Gillette Mach3 Turbo used brandmark advertising to promote their new product to customers
	Hilfiger Denim Tommy Hilfiger used online advertising to promote Hilfiger Demin.
	Pepsi Twist Pepsi used internet advertising to promote the launch of Pepsi Twist