Nivea In launching NIVEA Silver Protect deodorant, the NIVEA brand needed a muscular strategy that could engage men aged 25-44 with NIVEA Silver Protect’s unique antibacterial formula Coca Cola Extending the popular Coca-Cola Happiness Factory campaign to social media proved a winning approach for Coca-Cola, as it sought to build ‘brand love’ amongst younger audiences Dove Unilever promoted Dove Hair Conditioner using a phased campaign. This media strategy made it possible to study the impact of the campaign on the brand by each individual medium Conimex The 'Conimex Workmail' campaign consits of 5 different messages placed in 7 different spots on the MSN Network during December 2003 Dairy Council The Dairy Council used online advertising for the first time as part of a cross-media campaign to raise awareness of milk's health benefits Nike This exclusive online initiative formed part of Nike's broader integrated media campaign designed to communicate Nike's overall football positioning, while showcasing Nike products Evian Evian used internet advertising for the first time to raise brand awareness. Evian positioned themselves as 'The New Year detox solution' for the campaign which ran in January 2004 Maltesers Wanadoo was approached by MediaCom to create a long-term partnership with Maltesers as part of their cross-media campaign. They wanted to reach Internet users in an environment relevant to the Maltesers brand and its core product values and associations. The key to success was integrating the brand in the right online environments, reflecting the offline activity and relevant product messages