Fox Digital media turned in a star-making performance for Fox’s launch of The Day the Earth Stood Still with online advertising proving 49 per cent more efficient than TV and trailers for this and other films recording more positive reactions online than when viewed in the cinema or on TV. Blockbuster Blockbuster had a high brand awareness, but used internet advertising to target adhoc users to increase customer loyalty and traffic to their website. In conjunction with this MSN messenger was used to keep updated on Blockbuster news. Bad Boys 2 Columbia Tristar opted to use internet advertising to target a specific audience in advance of the release of Bad Boys 2. Internet offered controlled access to it's target audience with measurable results Shrek 2 A month long internet campaign to raise awareness among 18-24 year olds was run prior to the launch of 'Shrek 2' Tomb Raider Eagle Picture used Internet Advertising to promote the release of Lara Croft: Tomb Raider. Warner Brothers As part of the advertising mix, this promotes for the forthcoming Harry Potter - The Order of the Phoenix Loto Brandmark internet advertising was used to promote Loto. Dare Devil Benchmark advertising was used to promote 'Daredevil Day'