Travelprice Travelprice used the internet to improve branding, boost traffic, generate sales leads and increase turnover. Virgin Trains Virgin Trains wanted to raise awareness of their service and used an online campaign which was then extended by running a simple eye catching creative in other relevant areas of the site. Virgin Atlantic Virgin Atlantic launched a '5 day seat sale' aimed at maximising sales over this period. They used internet advertising to generate a high level of customer awareness around the airline and the cities it flew to Alitalia Brandmark Internet Advertising was used to promote a special pre -christmas tariff by Alitalia Easy Jet An example of brandmark internet advertising for Easy Jet British Airways An example of brandmark internet advertising being used by British Airways to promote the prices of their flights Costa Crociere Online brandmark advertising was used by Costa Crocere to promote their services.