Peugot 308 AdLINK Media, the display marketing specialist within AdLINK Group, successfully showcased the new Peugeot 308 in an innovative online video campaign on the ViaMichelin websites across Europe. According to an Ipsos survey, the independent display marketing leader throughout Europe really hit home with European internet users. Volvo The Volvo S40's launch was initially promoted exclusively online for 2 weeks. This provided an opportunity to study the efffectiveness of online advertising, and showed how the Internet significantly contributed to brand awareness Nissan Nissan aspired to increase awareness of the new Nissan Micra and to measure the effectiveness of online advertising. Nissan Nissan used online advertising as part of their branding campaign for the Nissan 350Z Mercedes Mercedes Benz used online advertising as part of an integrated campaign to launch the Mercedes A class. The main objective of the campaign was to make people aware of the car and to encourage potential customers to test drive the new model. Seat SEAT is a young brand with a history of attitude that has its sights fixed on the top. SEAT wanted to undertake an advertising campaign to raise brand awareness, enhance the brand perception and increase test drives and consideration to purchase Mazda Attention-grabbing ads on Norway’s MSN Homepage capture the sensual side of Mazda’s new M2 vehicle. Toyota Internet advertising was used in conjunction with the launch of the Toyota Tundra Renault By using online advertising, Renault was able to raise awareness of the new Fiat Punto through banner advertising, linking to further information about the car Honda An example of brandmark internet advertising to launch the new Honda FR-V VW An example of how Volkswagen are using online advertising to raise awareness of the new Golf TDI 90. BMW BMW used internet advertising to raise awareness of the new BMW Z4 Mini An example of brandmark internet advertising to launch the new Mini Nissan Nissan used internet advertising to promote the new Nissan Xtrail Fiat Fiat used online brandmark advertising for the launch of the new Fiat Stilo Mazda Madza used internet advertising to promote the Madza Prova MPV