The European Interactive Advertising Association is a pan- European trade organisation for media companies focused on growing interactive business. The EIAA works as one common voice for the interactive advertising industry, promoting the marketing and selling of interactive advertising opportunities in Europe.
The primary objectives of the EIAA are to champion and to improve the understanding of the value of online advertising as a medium, to grow the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment.
The EIAA’s members account for over 80% of the European online audience, putting it in a unique position to work with advertisers and agencies to realise the full potential of interactive media in any marketing strategy.
The EIAA’s work is in four main areas, firstly, in undertaking advanced media research projects on media consumption advertising efficiency and online media spend; secondly, in standardising key areas of the interactive advertising business; thirdly, in marketing the medium and, fourthly, in educating a wider audience about the nature of online advertising.
 Networking and relationship building with media agencies and clients direct across Europe, so that more spend moves online more quickly and at an appropriate value.
Strategic thinking with leading online media owners and other key players across Europe.
Agile organisation, quick decision-making due to seniority of members and ability to influence local markets.
Most powerful body to represent the industry on a range of issues.
To identify just how the consumer is changing we offer the best media consumption research including Internet, TV, Newspapers, Magazines and Radio across ten markets clearly demonstrating growing influence of online.
The EIAA conducts the most current ad spend research across multiple markets and sectors – including the only research into growth of pan-European online ad campaigns so that members can identify trends and benchmark their own performance. This includes quarterly analysis of growth of international campaigns by country of booking across Europe and from US/Americas, Japan/Asia across Europe.
We offer marketing support for local members through our PR agency network in 5 countries.
We offer membership of specialist working groups – research, ad formats, audience measurement etc who formulate research programmes and policy. These working groups bring together the leading people in their areas of work across the interactive industry and at a European level so that they can instantly appraise a situation from a truly European perspective.
At an industry event in Cannes in the summer of 2001 a small group of top executives had the feeling that the industry was not moving into the right direction and that this needed to change. Initiating qualitative media research and creating a pan-European currency and were the two main ideas driving the launch of this organisation.
AOL Europe
AdLINK Group
Microsoft Advertising
Yahoo! Europe
Atlas & DRIVEpm
eBay International
LYCOS Network Europe
blinkx
DoubleClick
Tiscali
Wunderloop
|
